Skip to main content

Founded in 1928, ETON is a Swedish brand that has set the standard for innovation and quality in tailored pieces designed for high-performing individuals. Specialising in formal wear, ETON uses only the finest materials, including pure cotton, silk, and wool, to create shirts and accessories. Their collection of shirts combines timeless craftsmanship with modern design, making each piece a standout in any wardrobe.
 
Alongside their renowned shirts, ETON offers a hand-picked selection of luxury ties featuring bold patterns, vibrant colours, and classic shades like navy blue and off-white. Standout designs include floral prints, paisley embroidery, and contemporary stripes or polka dots. Each tie is handmade in Como, Italy, using premium fabrics such as lightweight linen, smooth silk, and the brand's signature extra-long staple cotton, known for its durability and exceptional feel. Whether you're after a classic or modern look, ETON delivers unparalleled quality and style for the discerning individual.